What I have found to be missing on most resumes are examples that prove that the skills listed have actually been performed. A Google search and some cutting and pasting and you can have a resume that looks fairly impressive. Now think of an incident in your life during which certain traits were exhibited. Be specific by answering when did this occur, what took place, how you dealt with the situation, and use numbers if possible to specify results. Examples include increased contacts with customers or decreased certain expenses. Then link it back to the desired job.